What’s in a Name?

Deciding the name of our brand was one of the most exciting and terrifying decisions we had to make at the beginning. The name would not only introduce us to everyone but would also give people a hint of what our products were like. Choose a bad name, and we could be stuck with it—permanently. Something boring such as Indian Handicrafts would not catch the eye, a name such as generic as The Jutti Co. would give everything away, and complicated one would just leave people confused. The key was to strike a balance.

So we made lists. We called up our friends, and neighbour’s friends, consulted the neighbourhood cat (a little pricey, but a good cat once you get to know her), and scoured through our own lists. Eventually, with the help of a friend’s best friend, the name Fizzy Goblet dawned upon us. It was perfect - the ‘goblet’ was a quiet reference to our love for Harry Potter, the ‘fizzy’ added the fun, bubbling nature of what we wanted the brand to be. Today, we call our brand Fizzy Goblet and fondly call our shoes, Fizzy G’s. You’re welcome to call them so too.

BTW : If you look closely, you'll notice that even our logo is a symbol of a goblet formed by the letter F perched upon the letter G.